Many of us are parents and are hopefully on the receiving side (of love and affection not necessarily of gifts) on Mother’s Day as well as the giving side (again I hope many of you are able to pass on your love to your Mother). For me I usually find it rather stressful as Mother’s Day is another opportunity for us men to show our complete incompetence in gift buying.
We have a few new Mothers in our family and I thought it would be a good time to help them celebrate their role as a parent.
We all know that our life is being constantly spied on by marketers, collecting data for businesses. It’s not often that we get to benefit from this but I recently saw some consumer data on addthis.com about new Mums’ behaviour that might help us get it right on Mothers’ day.
For a start, compared with average consumers, new Mums use their cars far more. How about something nice for her car on Mother’s day? Or an audiobook or a Spotify subscription to listen to whilst driving.
New Mums click on websites that deal with health, fitness and nutrition three and half times more than other women: maybe some nice novel-but-healthy food-treats – there’s all sorts of weird stuff at health food shops – or cooking a meal for her or some nice fitness gear might be good (not that I ever felt confident making clothing choices for my wife).
New Mums read more books and magazines – I mean real ones made of paper – and are more than twice as keen on home decorating, too; so… I know gift cards might sound a little like a cop-out but I’m thinking you couldn’t go too far wrong with one from a mag shop or decorators.
Finally, marketers can tell Mums are super keen on photos. Why not download a few from your lady’s Instagram or Facebook and print and frame them?
What would life be like without Mums? Inconceivable! Let’s make a fuss of them.
By John Cowan, The Parenting Place
Improving and equipping families to thrive.
Read more from John and The Parenting place here.