GrownUps is a New Zealand site that has a monthly unique audience of up to 120,000 people, viewing hundreds of thousands of pages of information and features, taking part in discussion forums and meeting up. There are more than 160,000 registered GrownUps members, mostly from across the country, including a small percentage around the world.
The site is New Zealand’s most popular lifestyle website, social club & brain-training destination and has one of the highest percentages of visitors in the over fifties demographic. It offers over 9000 lifestyle articles of interest from travel, health, family, life, sports, pets to name a few, as well as daily brain-training games, competitions, discussions and provides a meeting place for like-minded people keen to make the most of time and money, whether via trusted and useful information from the brands on the site.
Advertisers have experienced ROI’s that rival mass media sites, by returning up to 3 x better click rates, however, our real strength is in connecting the GrownUps audience with useful products, services and content that help make life better. That’s our purpose.
Channels include communicating with members via email newsletters, specific offers, general banners, sponsorships, research surveys, coupons and competitions, all centred around good information via an article or a library of articles within a microsite.
View a report about the importance of the 45+ market in NZ, as published by Newsworks.
Read what co-founder Richard Poole has to say about the 50+ audience and what he’s learnt from GrownUps’ members.