Melanoma Awareness

Our sun is harsh and we have an unenviable record when it comes to skin cancer, the highest incidence in the world. Even with all the awareness, experts warn that New Zealand is on the verge of a melanoma epidemic – it is predicted numbers could increase by 50% in the next two decades, particularly in older adults. 70% of melanoma cases occur in people aged 50yrs and older.

Melanoma New Zealand is urging Kiwis to get their skin checked to ensure early detection. Melanoma New Zealand CEO Linda Flay says unlike other health epidemics, melanoma is a mainly preventable and a highly treatable disease if caught early.

“The theme of our campaign is Become a Lifesaver,” she says. “This is because every day Kiwis have the power to save a life – be it their own, a family member or friend’s – by being sun smart and with early detection through skin checks and self-assessment.”

Ms Flay says many New Zealanders are not aware of the very real risks they face in their own backyard and perhaps our “she’ll be right” attitude has contributed to New Zealand having the highest incidence rate of melanoma in the world.

“While we all love getting out in the sunshine, we have to ensure we protect ourselves from New Zealand’s harsh UV rays. That doesn’t mean we can’t enjoy our beautiful outdoors, but it does mean we should be wearing a hat, sunglasses and long sleeves, and using sunscreen if we’re spending time in the sun.”

Melanoma diagnosed in its early stage can be successfully treated by surgery. Factors that may contribute to melanoma, include:

· Skin damage due to sunburn

· Skin type that burns easily

· Sun bed use

· Many moles or larger moles

· A personal or family history of melanoma

· Fair skin

· Red, blonde or fair hair

If you are interested in donating to Melanoma New Zealand, text 2448 to donate $3 and go to melanoma.org.nz for a list of skin check providers in your area.