Fun fact: The power of paying attention


How many times have you missed something really important because you weren’t paying attention?

To get started with this week’s fun fact, watch the video below and see if you can count how many times the players wearing white pass the ball. Remember to pay attention!

If you didn’t spot the gorilla or the changes, you’re not alone. The scientific term for missing something that seems obvious, because you were busy paying attention to something else, is inattentional blindness.

People have a limited amount of attention – and often it helps us to be able to zone out distractions and only focus on the task at hand. Other times, it causes problems if we are focusing so hard on one task that we don’t notice something important going on in the background.

Learn more about the experiment from the researcher (and gorilla!) in the video below: