Despite long-running, dedicated public information campaigns like Slip, Slop, Slap and Wrap, New Zealand's melanoma rates are still far too high.
While everyone needs to be careful in the sun, there are certain people who need to be extra vigilant. If you are blue or green eyed, blonde, red headed, pale skinned or freckly – you need to be doubly careful.
One of the country’s leading skin cancer experts says the lives of hundreds of New Zealanders and millions of dollars could be saved if more at risk Kiwis were screened regularly for melanoma. Dermatologist Dr Mark Gray says preventable forms skin cancer kill too many Kiwis and treatment and lost earnings cost the country nearly $800 million per year.
Every year more than 4,500 Kiwis are diagnosed with melanoma, and sadly more than 320 die. As the summer season begins, so too does the instance of sunburn, which can lead to melanoma.
New Zealand's sun is harsh and unforgiving. In just a few minutes, it can do permanent damage. Always wear a moisturier or sunscreen. Wear a hat and sunglasses outside, cover up during the hottest part of the day and wear loose fitting clothing to protect your skin.
Keep spare sunscreen in your handbag or car, to avoid being caught out and remember to apply it to your feet, eats and hands as well.
If you have been swimming, perspiring hard or outdoors for an extended period, reapply – and be as diligent on cloudy days!
While there is no general screening programme for melanoma, experts recommend having your skin checked annually by your GP, dermatologist or MoleMap. MoleMap is the world’s most advanced melanoma surveillance programme which combines state of the art technology with the skills of specialist dermatologists to diagnose and detect melanoma at the earliest possible stage.
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