A great example of advertising done well. Old Irish – a new craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before.
To prove that Old Irish is a real deal, they demonstrated true meaning behind the words, and made a promise 100% real. They offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, they then brought it all alive.
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