Heineken’s new ad gets totally political, and it’s surprisingly great.
The company’s #OpenYourWorld campaign is the exact opposite of what we’ve come to expect from decades of beer ads. The premise of the new ad is simple: get two people who disagree with each other on a particular issue, place them in a room together, and let them talk it out over a beer.
What makes the ad so brilliant is the flurry of emotions that cross each person’s face immediately after the big reveal.
Surprisingly, it turns out that the ad is pretty spot-on.
A number of studies have shown that short, casual, in-person conversations with someone with an opposing viewpoint is one of the easiest paths to changing someone’s mind.
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