COMP CLOSED | Book Giveaway | Selling Britishness

Selling Britishness
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We are very pleased to be giving away two copies of Felicity Barnes’ book, ‘Selling Britishness: Commodity Culture, the Dominions and Empire’, to our GrownUps members.

All you need to do to enter the draw is be a GrownUps member, make sure you’re signed up to our newsletter and fill in your details near the bottom of the page!

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About Selling Britishness

How advertisers between the wars constructed a shared British identity in Australia, Canada and New Zealand.

From the 1920s until the Second World War, Australia, Canada and New Zealand filled British shop windows, newspapers and cinema screens with ‘British to the core’ Canadian apples, ‘British to the backbone’ New Zealand lamb, and ‘All British’ Australian butter. And as they sold apples and butter, these campaigns also sold a Dominion-styled British identity.

Selling Britishness explores the role of commodity marketing in creating ‘Britishness’. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their own citizens to ‘Buy British’. Throughout, advertisers employed imperial hierarchies of race, class and gender. Consumption worked to bolster colonialism and advertising extended imperial power into the everyday.

Rather than Australians, Canadians and New Zealanders shaking off Britishness in favour of new national identities, Selling Britishness shows how marketers and advertisers helped produce a new shared British identity in the dominions during advertising’s golden age.

ABOUT THE AUTHOR

Felicity Barnes is a senior lecturer in history at Waipapa Taumata Rau, the University of Auckland. She is the author of numerous journal articles and New Zealand’s London: A Colony and its Metropolis (Auckland University Press, 2012).

 

 

Terms and conditions

    1. You must be a GrownUps member and receive our newsletter to be eligible to win.
    2. Competition closes on the 22nd November 2022, winners will be notified via email by 24th November 2022.
    3. It is your responsibility to ensure you correctly enter a New Zealand postal address where the prize can be couriered. GrownUps will not take responsibility for prizes sent to incorrect addresses.
    4. Winners are drawn at random by the GrownUps administration team.
    5. GrownUps employees and family are not eligible to enter.
    6. By entering the giveaway, you approve for GrownUps to use your name on social media as winner of the competition.
    7. One entry per person.
    8. Prize is non transferrable.
    9. You must reside in New Zealand – the prize will only be posted within New Zealand.
    10. You must be over 50 years of age to enter, check your details are correct in your membership dashboard.