About GrownUps:

Key Audience & Member Stats:

• 135,000 registered members nationwide
• 70,000 email subscribers nationwide
• 180,000 unique audience visits per month
• 88% aged >40yrs of age
• 64% aged >65yrs of age
• Continuous flow of new members with 30% growth in last 12 months
• 31% engage 7 + times weekly
• 76% own their own home
• 72% are mortgage free
• 85% live in a 1-2 person household only
• Avg. Household Income = $83k
• 24% own investment properties
• 65% use their phones for email/accessing the internet
• 70% use the internet 10+ hours per week (37% 20+hrs)
• 75% buy online
• 64% own a tablet (cf 40% of all people aged 50+)
• 84% visit the supermarket several times or once per week (26% send $200+ pw)
• 93% travel on holiday each year
• 65% travel 1-3 times internationally per year
• 60% purchase health supplements (cf 22% 50+)
• 50% have been GrownUps members for 3 years or more
• 89% think staying fit and healthy is important

Directory Package:

Click here for Retirement Living Directory Specs

Premium Listing Information Example:

Premium Listing Description Example:

Premium Listing Contact Example:

GrownUps Activation & Ongoing Promotion:

Inhouse high impact key drivers delivering traffic straight to Retirement Living Directory

1. Run of Site Noticeboard Placement. Available to be viewed in ~550,000 page impressions per month by ~180,000 unique audience per month (Rate card value – $4,000 per month)

2. Weekly e-Newsletter Promotion Sent to ~70,000 subscribers nationwide Promotion of Retirement Living Directory each edition/week (Rate card value – $1,500 per week/$6,000 per month)

3. Solus eDM Promotion Sent to ~60,000 subscribers nationwide 1 x send in each half of calendar year (2 total) (Rate card value – $16,200 per send/$36,400 per annum)

4. Run of site Dsplay Banner activity Retirement Living Directory Banner delivered across 50,000 impressions per month (Rate card value – $1,750 per month)