Social Networking: Our Future?

 Read more from Eva-Maria here.

Social Networking has exponentially grown in popularity since I started this column. Although some of my entries are to do with the young people of today, I think there are many parallels between the online world and the way younger generations are growing up in the 21st century; after all, they, or should I say we, are indeed the product of what technology has created. And what technology has created is a fast-paced, never-still, ever-changing world that surprises us every single day.

I remember when the iPhone first came out, and a speaker from the US was speaking at a workshop I was sitting in on. At the end of the talk, he went on to give a couple of points about why people in business need to get onto the new technologies and embrace them. I was not impressed; “Isn’t that obvious to these people in suits?” I thought. I was even less impressed when he took out his iPhone, and went on to show the audience a new app where you can tilt the phone and it makes it look like the phone is a glass with drink disappearing. A teenager at the time, I was most of all un-impressed by how easily these ‘adults’ were impressed. I had heard of this new drinking app, but there are definitely more impressive things in the world, surely.

What I’m trying to get at is not that young generations are not easily amused; it’s that the world in all its fast speed is constantly coming up with new inventions and discoveries for the potential to do something better; to amuse people more and more. It’s not impressive to have a touch-screen phone anymore. If anything, speaking from my own experience, I’m hating my new touch screen phone. I need a phone to call and TXT; I don’t want all the weird gadgets on there…necessarily, and get very restless when a TXT takes longer than a split second to open up on my screen. That’s the reality.

But here comes my biggest point:

Social Media has brought people closer. What we couldn’t do 20, 10 or even 5 years ago is available at our fingertips. I never try to be an evangelist for the online world – there are many things it cannot replace, but for what it’s worth, it has made some things attainable. Think meetings. I’m on the National Executive of the National Speakers Association. We have a meeting every month. It would take a large collective investment to fly everyone to one city, but the Association can use the pool of knowledge from people from all over the country by having a Skype conference. People have meetings from all around the world over the internet, I can coach people about relationships with their teens, or about how to use Social Media for their business over the internet; years ago, we couldn’t even dream of doing business deals without meeting someone in person, but it’s possible.

Social Media isn’t all about how many Skype conversations you can have; it can serve a higher purpose: to connect. Connect with your existing, future and potential clients, family members; anyone. It’s about starting a conversation.

Imagine you’re at one of those networking events, standing in a corner and everyone seems to have some sort of natural link, but you. Enter the online world; you can butt into any conversation, put in your two cents about a topic, or person, and it’s normal. You don’t need to be the awkward freak of nature trying to ease your way into the conversation; online, it’s a GOOD thing to butt into conversations, compliment people, and all the rest.

Of course the how-to of engaging with people online isn’t something you can break down in a few words, but when you start with the ‘why’ when you sit down at a computer, ready to take on the social media world, just keep your goal in mind – is your goal to connect and network with potential client? Is it to keep in touch with existing clients or relatives? Is it to make new friends or find a soulmate?

Just keep the end goal in mind, and everything will come from there.