About GrownUps:
Key Audience & Member Stats:
- 135,000 registered members nationwide
- 70,000 email subscribers nationwide
- 180,000 unique audience visits per month
- 88% aged >40yrs of age
- 64% aged >65yrs of age
- Continuous flow of new members with 30% growth in last 12 months
- 31% engage 7 + times weekly
- 76% own their own home
- 72% are mortgage free
- 85% live in a 1-2 person household only
- Avg. Household Income = $83k
- 24% own investment properties
- 65% use their phones for email/accessing the internet
- 70% use the internet 10+ hours per week (37% 20+hrs)
- 75% buy online
- 64% own a tablet (cf 40% of all people aged 50+)
- 84% visit the supermarket several times or once per week (26% send $200+ pw)
- 93% travel on holiday each year
- 65% travel 1-3 times internationally per year
- 60% purchase health supplements (cf 22% 50+)
- 50% have been GrownUps members for 3 years or more
- 89% think staying fit and healthy is important
Directory Package:
| Features Included | Basic Listing | Premium Listing |
| Placement within ‘Featured Listings’ position of Retirement Living Directory main page and sub-category page | No | Yes |
| Priority ranking | No | Yes |
| Description word count | Up to 75 words | Up to 150 words + external links in description |
| Photo gallery (up to 15 images) | No (1 x image only) | Yes |
| 1 x video embed | No | Yes |
| Map feature | Yes | Yes |
| Filter search by available features & services | No | Yes |
| Embedded contact facility function – direct to facility representative | Yes | Yes |
| Full address & contact details | Yes | Yes |
| Advertorial Article within GrownUps Retirement Living Section | No | Yes |
| Full listing report every 6 months | No | Yes |
| Special pricing on additional GrownUps advertising campaigns | No | Yes |
| 1 – 6 listings | N/A | $195 per listing |
| 6 – 10 listings | N/A | $145 per listing |
| 11+ listings | N/A | $95 per listing |
Click here for Retirement Living Directory Specs
Premium Listing Information Example:
Premium Listing Description Example:
Premium Listing Contact Example:
GrownUps Activation & Ongoing Promotion:
Inhouse high impact key drivers delivering traffic straight to Retirement Living Directory
1. Run of Site Noticeboard Placement. Available to be viewed in ~550,000 page impressions per month by ~180,000 unique audience per month (Rate card value – $4,000 per month) |
 |
| 2. Weekly e-Newsletter Promotion Sent to ~70,000 subscribers nationwide Promotion of Retirement Living Directory each edition/week (Rate card value – $1,500 per week/$6,000 per month) |
 |
| 3. Solus eDM Promotion Sent to ~60,000 subscribers nationwide 1 x send in each half of calendar year (2 total) (Rate card value – $16,200 per send/$36,400 per annum) |
 |
| 4. Run of site Dsplay Banner activity Retirement Living Directory Banner delivered across 50,000 impressions per month (Rate card value – $1,750 per month) |
 |
