Read more from Eva-Maria here.
Although I’m a huge advocate for Social Media, at the end of the day it’s merely a marketing platform. And just like you, as a business, don’t visit every business networking event, your business also doesn’t need to be on every social networking site, so here’s a few tips to help you be as productive as possible in your online ventures:
Have a reason.
Sit down and ask yourself: what do I hope to achieve through social media? Is it to drive traffic to my site? Or will I get more business by sharing articles and links that will be useful to my potential clients and become a trustworthy brand by being an information hub?
Do your research.
Numbers are available everywhere – as a business, take a look at the social media sites that attract your demographic, and use those. If you’re a business selling office chairs to large corporates, your primary audience won’t be found on Bebo, which is made up of the Gen Y & Z audience with a passion for socializing with their age group.
Find time.
Social Media can become daunting if you get stuck on checking your profile every time a new alert comes into your inbox. Set aside, say, half an hour every Monday morning to reply to messages and update your personal/business page and stick to it.
Automate it.
A couple of useful tools our clients love are ping.fm and futuretweets.com. Ping lets you update all your social networks at once with the same message. Say you’ve done your half an hour of updating on Monday but come Tuesday and an important press release just appeared in a local paper about your company. You can log onto Ping and send a link to update all your profiles without logging onto each one individually. FutureTweets is a great partner for businesses on Twitter – you can schedule a series of tweets to go out to your Twitter audience at different days and times. Free, quick and easy!
And if you need any extra consulting, or a full-time person to do everything to get your business social-mediazed for success, let us know – our team of Social-Media savvy youth are ready to add success to your business exposure and profits.
Catch you soon,
Eva-Maria
eva@socialnetworkingnz.co.nz
www.socialnetworkingnz.co.nz
About Eva-Maria:
Eva-Maria is a 20 year old family coach, international speaker, TV personality and author of the bestselling parenting book ‘You Shut Up!’. Russian-born, Eva-Maria currently lives in New Zealand, working with various groups, corporate, and families, and is on a full-on mission to help improve 1,000,000 adult-teenager relationships around the world!